Search Engine Marketing
Did you know that majority of FIT customers use a search engine to look for hotel accommodation? In fact, when searching for travel online most customers hunt for hotel accommodation using parameters such as location, budget, star category, type of property etc. However, studies by research giants such as Nielsen’s indicate that customer’s familiar with your brand prefer to hunt for your hotel by name. Therefore, it is necessary to have a strong presence online.

PBuilding an Online Presence
To successfully build your hotel brand online, the trick is to be on the top of the search results list in popular search engines such as Google, Yahoo, MSN etc. This will help drive quality traffic to your branded website effectively. Then offer them all the information and tools they require to make an easy decision to reserve a room online. That's how you convert ‘lookers into bookers'.

Why Outsource SEO Services
There are a lot of other tools available to drive traffic to your website, but all these require extensive research, tracking different audiences, market niches and Search Engine usage patterns. Such immersion into the subject is not possible for the online marketing team of a hotel brand. You need the expertise of people who do this for a living - like eBrandz.

ResAvenue in conjunction with eBrandz offers special packages to the hospitality industry. eBrandz is a Search Engine Marketing (SEM) company with vast experience of over 500 successful Search Engine Marketing campaigns. These campaigns have special features, which will drive quality traffic to the hotel website and will deliver great value for your hotel property.

SEO Campaigns
As with any business investment, in order to gain a high return, you must generate a yield that is more than what you have spent. Search Engine Optimization campaigns that offer this type of success consist of several factors including:
  • Detailed keyword marketing research report
  • Pre-optimization ranking report
  • Title tags
  • Description tags
  • Keyword tags
  • Alt tags
  • Comment tags
  • H1 – H2 tags
  • Search engine submissions to 50 search engines that include major search engines and directories such as Google, Yahoo, AOL and many more...
  • Free one way links
  • Creation of the med link pages
  • Proper use of Robots.txt file
  • W3c validations for home page
  • Image optimization
  • On page optimization
  • Key phrases optimization
  • Email support

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